Beedie Luminaries

Education can offer life-changing opportunities, but every year, too many bright, driven students from disadvantaged backgrounds make the decision not to pursue post-secondary education because they can’t afford it. Beedie Luminaries is here to help.

The Beedie Luminaries Scholarship is for students with potential who are facing financial adversity. Students who are smart, but constrained by circumstance. Students who are resilient and gritty. Students who are ready to make a positive change in their lives.

I worked with Frank Strategy to create the Brand Identity and launch materials to support their success.

The program grabbed national attention and doubled in size in just 12 months.