HCMA are a Canadian Architectural firm. They design buildings with specific attention to the way people will interact and use the intended space. During the initial research stage of this project, it became apparent that no other Canadian architectural firm focused on imagery of people using the spaces. With this knowledge, HCMA projects began to use at least two images of people enjoying these areas, reflecting the intended outcome for the design. The identity and stationery reflect the simplicity and design thinking of their process and design approach. The slice is a reflection of spaces revealed, hinting at how HCMA use space, design and functionality to enhance a site. Project Deliverables: Brand creation, identity, stationery, website, proposal documents, and office documents. Role: Brand strategy, design direction & co-designer while employed at Industrial Brand. < BACK TO PORTFOLIO