Bikram’s Yoga Metrotown

In Vancouver, when people refer to "hot yoga" they are often referring to Bikram's Yoga. The Bikram's Metrotown location wanted to attract new customers to their classes and chose to run a series of transit advertisements. The company had an inclusive policy and is this was the concept that we focused on for their Skytrain campaign. By using everyday people, we injected a little humour without being derogatory. The campaign was a huge success resulting in an influx of inquiries for their various yoga classes. Project Deliverables: Skytrain advertising Role: Designer, copywriter, art director of photography while employed at Industrial Brand. < BACK TO PORTFOLIO