UniverCity

UniverCity is a sustainable urban community on Burnaby Mountain in British Columbia. The Trust, who managed the land, hired Industrial Brand to create stationery and promotional pieces showcasing the location and breath-taking views of the properties. Avoiding photography as the primary graphic element, I wanted to avoid them occurring like ‘just another real estate development’. The bold visual element of the design became easily recognizable as UniverCity, thus creating a distinctive brand presence within a very competitive market. Project Deliverables: Stationery, sales and promotion materials, newsletter, posters, brochures, tradeshow, street banners, signage. Role: Designer while employed at Industrial Brand. < BACK TO PORTFOLIO