Yesa (Young Entrepreneur Sales Agency) focusses on creating a highly ambitious and motivated young workforce. They have a training academy which is a sales training program that prepares young talent for a game-changing career. They also have a sales force who can step into a smart, progressive organization and help their front line sales team to achieve unparalleled results. Their mission is to create the most significant rise of empowered young professionals ever seen in history. I was asked to create a visual identity for Yesa. Using the three lines for the E representing an elevation, a path to success, the colour palette and graphic elements, I was able to achieve a look that was corporate but leant towards the younger target audience. Project Deliverables: Creative Direction, Logomark, diverse brand elements, advertising possibilities, stationery. Role: Freelance designer with creative direction from Frank Strategy.   < BACK TO PORTFOLIO