Fluxwerx

Fluxwerx was formed in 2011 to deviate from the expected with a trajectory unconstrained by legacy products and limits on imagination. They led the development of LED technology, pushing it to create the worlds best performing and looking architectural office lights.

I had worked with the company several times, but for this new product, Loop, I was hired to create a promotional brochure where the front half took the viewer on a visual journey, and the second half told them all the details they needed to spec the product.

The cover was French folded and double die-cut; this was of great visual interest, and it was also to scale and showed the small footprint of the technology and fixture.