Instant

Instant Financial created a payment mechanism to help entry-level workers get paid daily.

No longer do the staff of large companies like McDonald’s, Wendy’s, Taco Bell and others, have te resort to high-interest short loans to pay the monthly bills as they are paid per shift. As a result, they are more productive and loyal (and happy).

I worked with Frank Strategy to create the Brand Identity and launch materials to support their success. The largest graphic challenge was to create a visual language for the corporate brand, the more mature corporate audience (who would implement the payment system), and the 16-25-year-old employee audience while having a cohesiveness to the entire visual identity.