Virani Reflections Book

Virani is a real estate family that offer the most prestigious homes in Vancouver. They commissioned this publication to introduce you to Virani and to share their history and values, demonstrate what sets them apart, and invite you to reflect on the idea of becoming part of their growing international family of commercial and residential development partners.

The publication reflects on modern architecture masterpieces, before focussing on the buildings that Virani have been involved with the direction and marketing of.

Armed with the concept of “reflections,” we started to explore how we could show the buildings as reflections in different visually engaging ways. This not only tied to the concept but created excitement, as the viewer did not know what to expect with each page turn.

After concepting the imagery, we hired renowned Vancouver photographer Anthony Redpath to recreate the images with exacting precision and beauty. It was a fun two-day shoot, working alongside Redpath and art directing the shoot.

We worked with production specialist Scott Pelly along the way, making sure that all the finishes, paper and finishing techniques, like the embossing on the cover and the unique binding, were all possible and within budget.

The client was more than thrilled with the end product, and it continues to help him grow the Virani business and reputation on a global level.